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indigoBooksJagdish N. Sheth

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Does Marketing Need Reform?: Fresh Perspectives On The Future: Fresh Perspectives On The Future

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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's…
Research in Marketing: Vol 13
Hardcover

|December 18, 1997

$165.15 online

$190.95

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This is the 13th volume in the series on "Research in Marketing."
Research in Consumer Behavior
Hardcover

|September 5, 2000

$142.54 online

$164.50

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Wiley International Encyclopedia of Marketing, 6 Volume Set
Hardcover

|February 7, 2011

$1,339.80 online

$1,485.00

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With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The…