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indigoBooksJohn Kuada


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This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in…read more

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Globalization has produced opportunities and challenges that countries and firms respond to with a variety of policies and strategies. Approaches that scholars may find intuitively appealing may be considered inappropriate in some contexts. This book highlights…read more

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Economic growth is one of the most cost-effective ways of dealing with poverty in Africa. Growth lifts many people out of poverty and at the same time generates the government revenues necessary for investments within the social sector. Thus the design and…read more

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Economic growth is one of the most cost-effective ways of dealing with poverty in Africa. Growth lifts many people out of poverty and at the same time generates the government revenues necessary for investments within the social sector. Thus the design and…read more