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Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Al Ries

Paperback

|January 3, 2001

$25.95

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses…
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the…
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
Focus: The Future of Your Company Depends on It

Focus: The Future of Your Company Depends on It

Al Ries

Paperback

|September 27, 2005

$18.98 online

$21.00

save 9%

Online
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Marketing guru Al Ries, co-author of the acclaimed The 22 Immutable Laws of Marketing and Marketing Warfare, uses real company profiles to prove that in today's rapidly evolving business environment, the most successful companies are those that remain focused on…
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly…
The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

Al Ries

Paperback

|May 11, 2004

$18.33 online

$18.50

Online
Not available in stores
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to…
Marketing Warfare

Marketing Warfare

Jack Trout

Paperback

|November 22, 1997

$22.95

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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­ Newsweek "Revolutionary! Surprising!"­­ Business Week " Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and…
Visual Hammer: Nail your brand into the mind with the emotional power of a visual
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Battlecry: Winning The Battle For The Mind With A Slogan That Kills.
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Black Brands: In the Age of Transparency
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Resumen Completo: Las 22 Leyes Inmutables Del Marketing (The 22 Immutable Laws Of Marketing…
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