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My Life in Advertising and Scientific Advertising

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Scientific Advertising: Crushing Your Compitition Like Ants On The Sidewalk

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Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement the concepts that Hopkins made famous. Each chapter is linked to a web video where marketing maverick Pete…
Scientific Advertising
Kobo ebook

|March 9, 2013

$2.66

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Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scientific Advertising”, Hopkins describes an advertising approach that…
Scientific Advertising
Kobo ebook

|September 26, 2013

$7.49 online

$8.29list price

save 9%

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Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be…
My Life in Advertising
Kobo ebook

|March 13, 2013

$2.66

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Not just for every person who is serious in crafting effective advertising, but also for every advertiser who needs to get the maximum benefit from his campaign, My Life in Advertising is a book of condensed advertising wisdom. This book is not written as a…
Scientific Advertising with The Psychology of Advertising: based on the works of Claude Hopkins and…

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Two Marketing references you can bet your next promotion on. " Scientific Advertising " by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written. " The Psychology of Advertising…