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The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do

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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time…
Move Up: Why Some Cultures Advance While Others Don't

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With an abundance of data and evidence, Move UP explores the societal and biological factors that determine whether cultures are able to ascend socially, economically and intellectually. This provocative, ambitious and entertaining book devises a formula that…
The Global Code: How A New Culture Of Universal Values Is Reshaping Business And Marketing

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For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives-love, health, and money, for instance-are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a…
Clotaire Rapaille: L'Opéra Rock
Paperback | French

|April 22, 2014


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Le Québec est souverain depuis deux décennies, mais ses provinces, rongées par la paresse et le manque d'enthousiasme, vivent une profonde crise identitaire. Dans une ultime tentative d'élévation, elles devront faire appel à Clotaire Rapaille, rock star de la…