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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
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Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral…
The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile…
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The international best seller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a…
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big…
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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is…
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live…
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The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve,…
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create…
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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not…
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band…
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they…
Fanocracy: Turning Fans Into Customers And Customers Into Fans
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A  Wall Street Journal bestseller From the author of New Rules of Marketing & PR , a bold guide to converting customer passion into marketing power.   How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as…
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications…
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The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New…
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