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The Design of Everyday Things: Revised and Expanded Edition

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Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or…
Emotional Design: Why We Love (or Hate) Everyday Things

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Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to…
The Design of Future Things
Paperback

|May 12, 2009

$22.99

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In The Design of Future Things , best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a…
The Psychology Of Everyday Things
Hardcover

|June 12, 1988

$40.81

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Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious—even liberating—book, lies not in ourselves, but in…
Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine
Paperback

|April 21, 1994

$14.85 online

$24.00list price

save 38%

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In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always…
Turn Signals Are The Facial Expressions Of Automobiles: TURN SIGNALS ARE FACIA

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From water faucets and airplane cockpits to the concept of ”real time” and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the…
Summary of Don Norman's The Design of Everyday Things by Milkyway Media

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The Design of Everyday Things by Don Norman (2013) is a guide to understanding the relationships between people and the tools they use. Many people think design is dictated purely by aesthetics, but it must also consider practicality and users’ psychology...…