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Theories of Communication is the realization of a project begun in the 1970s with Marshall McLuhan and now brought to completion by his son, Eric McLuhan. This collection of short essays assembles theories of communication from a diverse range of famous people…

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James Joyce's use of ten one hundred-letter words in Finnegans Wake has always been an intriguing feature of that novel. Eric McLuhan takes a new by placing the Wake in the tradition of Menippean satire, where language is used to shock and provoke. Seen in this…
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Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy , The Mechanical Bride , From Cliche to Archetype , and…

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The third of five books in the groundbreaking new series The Human Equation Toolkit . In Books 1 and 2 of The Human Equation Toolkit series, mime Wayne Constantineau and scholar Eric McLuhan explore the four postures and the four modes of action. They show how…

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The second of five books in the groundbreaking new series The Human Equation Toolkit . In Book 1 of The Human Equation Toolkit series, mime Wayne Constantineau and scholar Eric McLuhan explore the four positions of humans -- standing, lying down, sitting, and…

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The first of five books in the groundbreaking new series The Human Equation Toolkit . Mime Wayne Constantineau and scholar Eric McLuhan explore the four possible positions of humans -- standing, lying down, sitting, and kneeling -- as the basis of all…