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Marketing Fashion, Second Edition: Strategy, Branding And Promotion

Marketing Fashion, Second Edition: Strategy, Branding And Promotion

by Harriet Posner

Paperback

|August 18, 2015

$50.18 online

$58.00list price

save 13%

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Available in stores
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career…
Marketing Fashion: Portfolio Series

Marketing Fashion: Portfolio Series

by Harriet Posner

Paperback

|April 27, 2011

$50.00

Out of stock online
Not available in stores
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are…
Marketing De Moda

Marketing De Moda

by Harriet Posner

Paperback | Spanish

|March 1, 2016

$63.95

Out of stock online
Not available in stores
Marketing Fashion

Marketing Fashion

by Harriet Posner

Kobo ebook

|April 28, 2011

$6.99

Available for download
Not available in stores