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Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Al Ries

Paperback

|January 3, 2001

$25.95

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses…
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the…
Differentiate or Die: Survival in Our Era of Killer Competition
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses…
Differentiate Or Die: Survival In Our Era Of Killer Competition
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Subtitle: Survival in Our Era of Killer Competition In today’s ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more…
Differentiate or Die: Survival in Our Era of Killer Competition
Ships within 3-5 weeks
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Jack Trout on Strategy

Jack Trout on Strategy

Jack Trout

Paperback

|April 10, 2015

$23.95

Online
Not available in stores
From the bestselling coauthor of Positioning --essential tactics for success in every marketing arena With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades…
REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis
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The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind -a book that revolutionized the world of marketing. But times have changed. Competition is fiercer.…
The Making of a Name: The Inside Story of the Brands We Buy
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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of…
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a…
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the…
Marketing Warfare

Marketing Warfare

Jack Trout

Paperback

|November 22, 1997

$22.95

Online
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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­ Newsweek "Revolutionary! Surprising!"­­ Business Week " Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and…
In Search Of The Obvious: The Antidote For Today's Marketing Mess
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