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Applying Social Cognition To Consumer-focused Strategy
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Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and…
Code Québec

Code Québec

Jean-Marc Léger

Paperback | French

|September 29, 2016


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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…
Cracking the Quebec Code: The 7 keys to understanding Quebecers
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The key to opening the hearts, minds and wallets of Quebecers Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…