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Belonging Experiences: Designing Engaged Brands
Online
Not available in stores
How does a business create strong brand loyalty when there is so much competition for customers' attention and needs? In Belonging Experiences, author Jean-Piere Lacroix explores the trends that impact how consumers connect with products and services while…
Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their Brands
Online
Not available in stores
Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even…
Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their Brands
Available for download
Not available in stores
Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even…