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Pioneers Of Promotion: How Press Agents For Buffalo Bill, P. T. Barnum, And The World's Columbian…

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The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative,…
Natural Prophets: From Health Foods To Whole Foods--how The Pioneers Of The Industry Changed The…

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From a handful of idealistic farmers and local co-ops in the 1960s to the domination of juggernauts like Whole Foods, the wild success of the natural and organic foods industry proves that principled business is not just possible, but profitable. With nearly…
Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the…

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The e-book edition includes 46 exclusive photos and expanded content! From a handful of idealistic farmers and local co-ops in the 1960s to the domination of juggernauts like Whole Foods, the wild success of the natural and organic foods industry proves that…