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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
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Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success-transforming your marketing strategy into a standalone profit center. What if everything we currently…
Epic Content Marketing, 2nd Edition: Break Through The Clutter With A Different Story, Get The Most…
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More…
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One of FORTUNE Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? EPIC CONTENT MARKETING One of the world's leading experts on content…
Conversation Marketing: How To Be Relevant And Engage Your Customer By Speaking Human
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Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and…
Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become…
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Content business: Come avviare un'azienda basata sui contenuti, costruire un pubblico e portare l…
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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
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Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop…
Conteúdo S.A., Segunda Edição: Comece um negócio pelo conteúdo, conquiste um público enorme e tenha…
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Conteúdo S.A.: Como os Empreendedores Usam o Conteúdo Para Gerar Um Público Enorme e Criar Empresas…
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Desenvolva inicialmente o seu público, EM SEGUIDA, crie o seu produto. Esta é uma abordagem empreendedora simples, porém profundamente bem-sucedida de uma das mentes empresariais mais criativas atualmente. Um dos pioneiros do marketing de conteúdo, Joe Pulizzi…