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Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and…

How to Work With & Lead People Not Like You

by Kelly McDonald

|This title releases August 21, 2017

Hardcover

$36.00

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Many employers are under pressure to make sure their workforce and employee base is diverse, inclusive and representative of the customers they serve.  But when the person in the next cube or office is different from you, friction can arise.  Different…

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Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core…