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How to Work With and Lead People Not Like You: Practical Solutions for Today's Diverse Workplace

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If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a different generation, different culture, different race,…
How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers

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Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core…
Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers…

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Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and…