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Customer Lifetime Value: Reshaping The Way We Manage To Maximize Profits

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Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today&s business is managed. A student or practitioner needs to understand CLV to best gain the…
The Wallet Allocation Rule: Winning the Battle for Share

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Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard…
Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting…

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For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships,…
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really…

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In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book…
The Wallet Allocation Rule: Winning the Battle for Share

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Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business…