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Strategic Sourcing And Category Management: Lessons Learned At Ikea

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How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a…
Strategic Sourcing And Category Management: Lessons Learned At Ikea
Paperback

|May 28, 2019

$52.39 online

$81.00list price

save 35%

In stock online

Not available in stores

How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a…