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Brand Intimacy: A New Paradigm In Marketing
Hardcover

|October 23, 2017

$27.43 online

$32.00list price

save 14%

In stock online

Not available in stores

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are…