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HERD: How to change mass behaviour by harnessing our true nature

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"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will…
Herd: How to Change Mass Behaviour by Harnessing Our True Nature

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Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitively – the steady rise of floral roadside tributes…
Creative Superpowers: Equip Yourself for the Age of Creativity
Kobo ebook

|June 28, 2018

$8.69 online

$9.90list price

save 12%

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A must-read for anyone interested in developing their creativity at work, in any industry. Features contributions from leading figure in the creative industries: storytellers, advertising gurus, business innovators, designers and more. An evolved version of the…
Creative Superpowers: Equip Yourself For The Age Of Creativity

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The modern skillset for creative problem-solving, compiled by four industry experts We are about to enter a new Age of Creativity that will require a new set of superheroes to help the world thrive. This book will make you one of those creative superheroes by…
Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

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THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than…
De ultieme kudde: het begrijpen en beinvloeden van massagedrag
Kobo ebook | Dutch

|December 19, 2012

$17.39 online

$21.71list price

save 19%

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De aanname dat mensen individualistisch zijn loopt als een rode draad door onze cultuur. Recente ontdekkingen van vooraanstaande hersen- en gedragswetenschappers wijzen er echter op dat we veel minder zelfstandig zijn dan we graag willen denken. Sterker nog: wij…
I'll Have What She's Having: Mapping Social Behavior: Mapping Social Behavior

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How we learn from those around us: an essential guide to understanding how people behave.
Creative Superpowers: Equip Yourself For The Age Of Creativity
Hardcover

|This title releases January 17, 2020

$23.95

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The modern skillset for creative problem-solving, compiled by four industry experts We are about to enter a new Age of Creativity that will require a new set of superheroes to help the world thrive. This book will make you one of those creative superheroes by…
Welcome to the Creative Age: Bananas, Business and the Death of Marketing

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This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the…