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Buyology: Truth And Lies About Why We Buy
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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”— Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered…
Small Data: The Tiny Clues That Uncover Huge Trends
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in…
Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.   Marketing visionary Martin Lindstrom has been…
The Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
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A humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office You try to reserve a conference room for a crucial client meeting via your company's new-and-improved computer…
BRAND sense: Sensory Secrets Behind the Stuff We Buy
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The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can…
Brandchild: Remarkable Insights Into The Minds Of Today's Global Kids And Their Relationship With…
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* A unique exploration of children's relationships with consumer brands
The Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
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Éradiquez le bullshit dans votre entreprise - 90 jours pour retrouver le bon sens au travail
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Summary of “Buyology” by Martin Lindstrom

Summary of “Buyology” by Martin Lindstrom

Kobo ebook

|February 18, 2020

$0.00

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QuickRead presents a summary of "Buyology" by Martin Lindstrom: Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you…
Buyology

Buyology

Martin Lindstrom

Kobo ebook | Turkish

|January 1, 2001

$8.99

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OPTIMIST'in Is-Yönetim dizisinde yayimlanan Buy.ology'de ünlü pazarlama gurusu Martin Linstrom pazarlamacilarin, ekonomistlerin, sosyal bilimcilerin ve tüketicilerin önünde yepyeni bir pencere açiyor. Buy.ology, tüketicilerin beyinlerini fMRI* cihazlariyla…
A Joosr Guide to... Small Data by Martin Lindstrom: The Tiny Clues That Uncover Huge Trends
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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's…
BRAND sense: Sensory Secrets Behind the Stuff We Buy
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Not available in stores
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound --…
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