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The Brand Gap: Revised Edition
Paperback

|August 4, 2005

$37.49

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THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic…
Zag: The #1 Strategy Of High-performance Brands

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power…
The Brand Flip: Why Customers Now Run Companies And How To Profit From It

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from…
Zag: Cã³mo Superar A Tus Competidores Mediante La Diferenciaciã³n Radical De Tu Marca

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En una época en la que proliferan los productos de imitación y asistimos a una saturación de la oferta, mantener el nivel de competencia ya no es una estrategia de éxito. Son los consumidores y no las empresas los que deciden qué marcas sobreviven y cuáles no.…
The 46 Rules Of Genius: An Innovator's Guide To Creativity

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Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored…
Metaskills: Five Talents For The Robotic Age

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In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift—a shuddering gear-change from the familiar Industrial Age to the unfamiliar “Robotic Age,”…
The Designful Company: How to build a culture of nonstop innovation

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Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management—design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions,…
The Brand Flip: Why customers now run companies and how to profit from it
Kobo ebook

|July 24, 2015

$21.39 online

$26.67list price

save 19%

Available for download

Not available in stores

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from…
Zag: Cómo superar a tus competidores mediante la diferenciación radical de tu marca

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Not available in stores

ZAG: The #1 Strategy of High-Performance Brands
Kobo ebook

|July 1, 2013

$23.59 online

$29.50list price

save 20%

Available for download

Not available in stores

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of…