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Innovation & Growth - A case study of Pfizer: A case study of Pfizer
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|March 18, 2010

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Essay from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 69% - B, University of Sunderland (Faculty of Business and Law), course: Innovation & Growth, language: English, abstract: Pfizer Inc. is taken as…
Strategic Analysis of the BBC
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|March 9, 2011

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Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order…
Private label brands are a threat for high value manufacturer's brands such as 'Charmin'!: An…

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Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, University of Sunderland, language: English, abstract: This research project presents the outcomes of a case…
The Body Shop: Strategic Business Management
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|January 3, 2011

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Seminar paper from the year 2003 in the subject Business economics - Company formation, Business Plans, grade: 2,1, New College Durham (Business School), language: English, abstract: This assignment is concerned with the strategic planning process of a chosen…
Consumer Research: Literatur Review, Statement Analysis and Focus Groups
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|March 17, 2010

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Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of…
Can Global mentoring be applied successfully when considering the contrasting national views of…

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Seminar paper from the year 2006 in the subject Business economics - Personnel and Organisation, grade: 62 % - B, University of Sunderland, course: Managing International Personnel, language: English, abstract: Purpose - The aim of this study is to investigate…
Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com: A Critical Analysis…

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Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English,…
E-Marketing: Web solutions for engineering company
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|March 19, 2010

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Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70 % - A, University of Sunderland (Faculty of Business and Law), language: English, abstract: Web Solutions from a…
Applied Marketing Strategy - The Rocker Hotel Sunderland: The Rocker Hotel Sunderland

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Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % - A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The…
Implications of the ageing population on the pharmaceutical and the tourism industry from a…

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Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world's demographic…
The disposable paper business sector in relation to market segmentation

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Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 82 % - A, University of Sunderland, course: Strategic Marketing, language: English, abstract: In the following, the reader…
An Analysis of Ryanair's Corporate Strategy
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|March 19, 2010

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Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in…
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