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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and…

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet…
Buyology: Truth And Lies About Why We Buy
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|February 2, 2010

$21.52 online

$23.00list price

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”— Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered…
Studyguide For Why We Buy: The Science Of Shopping By Paco Underhill, Isbn 9780684849140

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Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are…
Call Of The Mall: The Geography Of Shopping By The Author Of Why We Buy
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|January 3, 2005

$21.58 online

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The author of the international bestseller Why We Buy —praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion…
What Women Want: The Science of Female Shopping
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|July 19, 2011

$16.11 online

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The author of the hugely successful Why We Buy and The Call of the Mall , reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the…
City: Rediscovering The Center
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|September 22, 2009

$34.99

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Named by Newsweek magazine to its list of "Fifty Books for Our Time." For sixteen years William Whyte walked the streets of New York and other major cities. With a group of young observers, camera and notebook in hand, he conducted pioneering studies of street…
Buyology: Truth and Lies About Why We Buy

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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our…
Guide to Paco Underhill’s Why We Buy by Instaread

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PLEASE NOTE: This is a companion to Paco Underhill’s Why We Buy and NOT the original book. Preview : In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers…
What Women Want: The Global Market Turns Female Friendly

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The author of the hugely successful Why We Buy and The Call of the Mall , reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s…