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Good Strategy Bad Strategy: The Difference And Why It Matters
Hardcover

|July 19, 2011

$30.95 online

$39.95list price

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Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.   Developing and implementing a strategy is the central task of…
Good Strategy/Bad Strategy: The difference and why it matters: The difference and why it matters

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Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a…