Converging Media: A New Introduction to Mass Communication

Paperback | January 14, 2016

byJohn V. Pavlik, Shawn McIntosh

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Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media -print, visual, and audio - relates to and influences the others.

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Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media -print, visual, and audio - relates to and i...

John V. Pavlik is a professor of journalism and media studies at Rutgers, the State University of New Jersey. He has written widely on the impact of new technology on journalism, media and society. His books include Media in the Digital Age (2008), Journalism and New Media (2001), and The People's Right to Know (1993). Shawn McIntos...

other books by John V. Pavlik

Media in the Digital Age
Media in the Digital Age

Kobo ebook|Apr 13 2012

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Format:PaperbackDimensions:504 pages, 10.98 × 8.39 × 0.91 inPublished:January 14, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190271515

ISBN - 13:9780190271510

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Table of Contents

Part 1: The Changing Media Landscape1. Mass Communication and Its Digital Transformation2. Media Literacy in the Digital AgePart 2: Mass Communication Formats3. Print Media: Books, Newspapers, and Magazines4. Audio Media: Music Recordings, and Radio5. Visual Media: Photography, Movies, and Television6. Interactive Media: The Internet, Video Games, and Augmented RealityPart 3: Media Perspectives7. The Impact of Social Media8. Journalism: From Information to Participation9. Advertising and Public Relations: The Power of PersuasionPart 4: Media and Society10. Media Ethics11. Communication Law and Regulation in the Digital Age12. Media Theory and Research13. Mass Communication and Politics in the Digital Age14. Global Media in the Digital AgeGlossaryIndex

Editorial Reviews

Rather than incorporate new media as an afterthought or a specific chapter, Pavlik and McIntosh make it the center of the text. This is not at the expense of explorations of more traditional media like radio and television; rather they highlight how new media has transformed and continues tochallenge the so-called 'old media' industries."--Amelia H. Arsenault, Georgia State University