Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life

Paperback | May 26, 2010

byNicholas Boothman

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Now in paperback, revised throughout, with a timely new chapter and title-
The original How to Connect in Business in 90 Seconds or Less received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn't stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships."-Marty Edelston, publisher, BottomLine/Personal. And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that."-Matthew Bishop, The Economist.

Boothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person-and the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primer-drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that's already glutted with information.

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From the Publisher

Now in paperback, revised throughout, with a timely new chapter and title-The original How to Connect in Business in 90 Seconds or Less received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn't stop ther...

From the Jacket

Whether you're selling, negotiating, interviewing, networking, or leading a team, success depends on convincing other people-and convincing other people depends on making meaningful connections. Nicholas Boothman, an expert on forging instant relationships, shows how to use the tools that belong to all of us-face, body, attitude, and v...

Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less, learned how to establish instant rapport with strangers while working as a fashion and advertising photographer. A licensed Master Practitioner of Neuro-Linguistic Programming, he is a consultant to individuals, groups, and corporations who want to learn th...

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Format:PaperbackDimensions:295 pages, 7.06 × 5.06 × 0.75 inPublished:May 26, 2010Publisher:Workman Publishing CoLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0761158553

ISBN - 13:9780761158554

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Extra Content

Table of Contents

Introduction:
Those Crucial 90 Seconds

Part One:
The Basics

Muldoon's Rules: There's No Failure, Only Feedback

Part Two:
The New Rules: Connecting With Human Nature

Neutralize the Fight-or-Flight Response

Work Your ABC: Attitude, Body Language, and Congruence

Speak the Language of the Brain

Connect With the Senses

Part Three:
Connecting With Personality

Feed the Personality

Know the Nature of Your Business

Find Your Style

Part Four:
Building Relationships

Open the Lines of Communication

Get Them Talking

Find the Right Approach

The Secrets of the Great Communicators

The Show Must Go On

Afterword:
Where Do We Go From Here?