295 pages, 7.06 × 5.06 × 0.75 in
May 26, 2010
Workman Publishing Co
The following ISBNs are associated with this title:
ISBN - 10: 0761158553
ISBN - 13: 9780761158554
Table of Contents
Those Crucial 90 Seconds
Muldoon's Rules: There's No Failure, Only Feedback
The New Rules: Connecting With Human Nature
Neutralize the Fight-or-Flight Response
Work Your ABC: Attitude, Body Language, and Congruence
Speak the Language of the Brain
Connect With the Senses
Connecting With Personality
Feed the Personality
Know the Nature of Your Business
Find Your Style
Open the Lines of Communication
Get Them Talking
Find the Right Approach
The Secrets of the Great Communicators
The Show Must Go On
Where Do We Go From Here?
From the Publisher
Now in paperback, revised throughout, with a timely new chapter and title-
The originalHow to Connect in Business in 90 Seconds or Lessreceived praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn't stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships."-Marty Edelston, publisher,BottomLine/Personal. And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that."-Matthew Bishop,The Economist.
Boothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person-and the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primer-drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that's already glutted with information.
From the Jacket
Whether you're selling, negotiating, interviewing, networking, or leading a team, success depends on convincing other people-and convincing other people depends on making meaningful connections. Nicholas Boothman, an expert on forging instant relationships, shows how to use the tools that belong to all of us-face, body, attitude, and voice-to make a dazzling first impression, establish immediate rapport and trust, and master the people-to-people skills that will help you persuade others to embrace and act on your ideas.
About the Author
Nicholas Boothman, author ofHow to Make People Like You in 90 Seconds or Less, learned how to establish instant rapport with strangers while working as a fashion and advertising photographer. A licensed Master Practitioner of Neuro-Linguistic Programming, he is a consultant to individuals, groups, and corporations who want to learn the communication skills needed to connect with others. He lives outside of Toronto.