Copywriting for the Web - Basics by theresa saayman

Copywriting for the Web - Basics

bytheresa saayman

Kobo ebook | March 10, 2014

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Chapter 1                         Why Writing Copy for the Web is Different


Chapter 2                         Visitors Are Important to You


Chapter 3                         Plan in Order to Succeed


Chapter 4                         How to Write Effective Copy for the Web


Chapter 5                         How to Find Effective Keywords and Keyword Phrases


Chapter 6                         Keep it Short and Sweet


Chapter 7                         Other Essential Components for Good Copywriting


Chapter 8                        Get a Headline that Grabs


Chapter 9                         How to Go About Writing a Headline


Chapter 10                       Test the Tone of Your Headlines


Chapter 11                       Make Your Text Links Look the Same


Chapter 12                       Be Positive from Beginning to End



Title:Copywriting for the Web - BasicsFormat:Kobo ebookPublished:March 10, 2014Publisher:theresaLanguage:English

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