Corporate Communications: Principles and Pracitices

Paperback | January 1, 2010

byJaishri Jethwaney

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Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of the Post Graduate students studying Mass Communication and Public Relations. It is developed to help the students understand the various aspects of Corporate Communication. Thebook uses a lot of real life recent examples and cases to elucidate its conceptions.The book begins with introducing the concept, evolution and the importance of Corporate Reputation Management in corporate communication and goes on to describe the notion of Employee Communication and the various tools used for managing the Government Relations. Following this, it describes thesignificance and types of Media and Media Relations, Brand Promotion. It pays special attention to practices followed by various countries with respect to Corporate Social Responsibility as well as explores the growth of Financial Communication in the Indian Financial Systems, Investor Relations andthe financial media.. The book concludes with chapters on Crisis Communication, some researches and the Laws and Ethics followed in the corporate vis-a-vis the kind of communication practiced.Owing to its balanced approach, the book would be a benefit for the Mass Communication and Public Relations Students. It will also be useful as a reference for the professionals.

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From the Publisher

Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of the Post Graduate students studying Mass Communication and Public Relations. It is developed to help the students understand the various aspects of Corporate Communication. Thebook uses a lot of real life recent examples ...

Dr. Jaishri Jethwaney, presently a faculty at the Indian Institute of Mass Communication (IIMC), has more than 34 years of experience of both working in the Industry as well as in the academics. She has been actively anchoring and conducting short courses on various subjects like Corporate Communications, Health Communication, Adverti...

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Format:PaperbackDimensions:432 pages, 9.84 × 7.48 × 0.01 inPublished:January 1, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198063652

ISBN - 13:9780198063650

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Table of Contents

1. Understanding corporate communication2. Media - Dynamics and Strategies3. Corporate Reputation Management4. Employee communication5. Managing Government Relations6. Writing for the Media and Media relations7. Corporate communication in brand promotion8. Corporate social responsibility9. Financial communication10. Crises communication11. Corporate communication research12. Laws and ethics in corporate communication