Corporate Global Citizenship: Doing Business in the Public Eye by Noel M. TichyCorporate Global Citizenship: Doing Business in the Public Eye by Noel M. Tichy

Corporate Global Citizenship: Doing Business in the Public Eye

byNoel M. Tichy, Andrew R. Mcgill, Lynda Clair

Hardcover | June 3, 1998

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Environmental degradation. Poverty and malnutrition. Disease and illiteracy. As the world's human population skyrockets and resources grow scarce, the multinational corporation-with its ability to mobilize massive human and capital resources across geopolitical boundaries-may be mankind's best defense against an onslaught of social ills. Many companies have already joined the fray, launching ambitious global corporate citizenship programs designed to improve the quality of life in the communities and nations in which they operate. Their activities, the focus of this groundbreaking work, are precursors to a new age of enlightened capitalism, and their bold break with tradition is putting them now, more than ever, in the public eye.
Noel M. Tichy is a professor of organizational behavior and human resources management at the University of Michigan Business School. Andrew R. McGill is a professor at the University of Michigan Business School and also leads a consortium of human resources executives from forty global corporations. Lynda St. Clair is assistant profes...
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Title:Corporate Global Citizenship: Doing Business in the Public EyeFormat:HardcoverDimensions:464 pages, 9 × 6 × 1 inPublished:June 3, 1998Publisher:Jason Aronson, Inc.

The following ISBNs are associated with this title:

ISBN - 10:0787910953

ISBN - 13:9780787910952

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Thoroughly researched, this book is a cutting-edge study of how the world's largest multi-national corporations--such as American Express, Merck & Company and General Electric--create and implement programs that positively influence the communities in which they operate. In addition, the authors offer a penetrating look at the future prospects for global corporate citizenship initiative