Corporate Social Responsibility as an International Strategy by Christina KeinertCorporate Social Responsibility as an International Strategy by Christina Keinert

Corporate Social Responsibility as an International Strategy

byChristina Keinert

Paperback | October 19, 2010

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Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.
Title:Corporate Social Responsibility as an International StrategyFormat:PaperbackDimensions:154 pages, 23.5 × 15.5 × 0.01 inPublished:October 19, 2010Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3790825484

ISBN - 13:9783790825480

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Table of Contents

Introduction. Overview over the historical development.- Why exactly has CSR become a necessity? CSR Conceptualisation.- Concrete CSR measures: What can a firm do? Major potential benefits of CSR engagement.- Factors impacting upon CSR engagement.- Conclusions.

Editorial Reviews

Aus den Rezensionen:". In ihrer als Diplomarbeit an der Universität Wien eingereichten . Arbeit formuliert . Keinert . das Ziel, 'to have a look et [sic] this often used, but little known and understood concept of Corporate Social Responsibility as an increasingly important international corporate strategy' . Dafür gibt sie . eine gelungene Einführung in die geschichtliche Entwicklung des Konzepts im 20. Jahrhundert . und wichtige Einflussfaktoren . sowie Konzeptdefinitionen und -entwurfe . Die Arbeit . ist . sicherlich für thematisch Interessierte Wissenschaftler und Studierende, vor allem der zweite Teil auch für Praktiker lesenswert." (http://www.pr-guide.de/index.php?id=181&tx_taliterature_pi1[showUid]=1296&tx_taliterature_pi1[backPid]=267&cHash=43212dd628)