Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability

Hardcover | September 4, 2006

byDavid E. Hawkins

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Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach, drawing upon many contemporary examples, demonstrates the importance of balancing short term profitability with long term sustainability and shows how this relates to many business issues and aspects including environmental change, ethical trading, corporate governance, risk management, sustainable development and competitive balance.

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Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach, drawing upon many contemporary examples, demonstrates the importance of balancing short term profitability with long term sustainability and shows how this relates ...

DAVID E. HAWKINS is Director of Operations for PSL. He has an extensive career in projects and procurement, particularly in the construction industry, working in many parts of the world. He has developed training programs and has been a leading speaker in the field of exploiting relationship management through effective leadership and...
Format:HardcoverDimensions:256 pages, 9 × 6 × 0.69 inPublished:September 4, 2006Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:023000220X

ISBN - 13:9780230002203

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Table of Contents

Conflicts of Sustainability * Global Business * Strategic Conflict * Environmental Change * Resources * Waste * Social Change * Individual Versus Group * Pollution Trading * Ethical Trading * Technology Impacts * Energy * Regulation * Corporate Governance * Risk Management * Brand Management * Stakeholder Values * Sustainable Development * Eco-efficiency * Off-shoring and Outsourcing * Future Focus * Profit from CSR * Change Management * Measuring Progress not Rhetoric * Infrastructure Balance * Alternative Business Models * Competitive Balance * Collaborating for the Future * Creating Sustainable Value * Common Sense Leadership