Counter Strategies in Global Markets: Response and Defense

Hardcover | January 15, 2012

EditorOlaf Ploetner

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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B m...

OLAF PLÖTNER is Associate Dean of Executive Education at ESMT European School of Management and Technology, Germany and Managing Director of ESMT Customized Solutions GmbH.

other books by Olaf Ploetner

Format:HardcoverDimensions:192 pages, 9.66 × 6.36 × 0.67 inPublished:January 15, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230301312

ISBN - 13:9780230301313

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Extra Content

Table of Contents

Introduction
ZPMC, China - The Classical Success Story
On War
Attacking Abroad: No Frills Technology For The Emerging Markets
Products That Can't Be Copied: Highly Complex Services (HCS)
Corporate Perspectives: Hybrids
Conclusion