Counter Strategies in Global Markets: Response and Defense by O. PloetnerCounter Strategies in Global Markets: Response and Defense by O. Ploetner

Counter Strategies in Global Markets: Response and Defense

byO. Ploetner

Hardcover | December 6, 2011

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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
OLAF PLÖTNER Associate Dean of Executive Education at ESMT European School of Management and Technology, Germany, and Managing Director of ESMT Customized Solutions GmbH.
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Title:Counter Strategies in Global Markets: Response and DefenseFormat:HardcoverDimensions:171 pages, 9.25 × 6.1 × 0.65 inPublished:December 6, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230301312

ISBN - 13:9780230301313

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Table of Contents

Introduction ZPMC, China - The Classical Success Story On War Attacking Abroad: No Frills Technology For The Emerging Markets Products That Can't Be Copied: Highly Complex Services (HCS) Corporate Perspectives: Hybrids Conclusion