Crack The Customer Mind Code: Seven Pathways From Head To Heart To Yes!

May 10, 2016|
Crack The Customer Mind Code: Seven Pathways From Head To Heart To Yes! by Gary Hennerberg
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Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind's natural progression to "yes" through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.
Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trai...
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Title:Crack The Customer Mind Code: Seven Pathways From Head To Heart To Yes!Format:PaperbackProduct dimensions:238 pages, 9 X 6 X 0.68 inShipping dimensions:238 pages, 9 X 6 X 0.68 inPublished:May 10, 2016Publisher:Morgan James PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1630476986

ISBN - 13:9781630476984

Appropriate for ages: All ages

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