Cracking the Quebec Code: The 7 keys to understanding Quebecers by Jean-Marc LégerCracking the Quebec Code: The 7 keys to understanding Quebecers by Jean-Marc Léger

Cracking the Quebec Code: The 7 keys to understanding Quebecers

byJean-Marc Léger, Jacques Nantel, Pierre Duhamel

Paperback | September 27, 2016

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The key to opening the hearts, minds and wallets of Quebecers

Most Quebecers come from a French culture, live in an English society and have an American lifestyle.  Who are Quebecers exactly? What do they want? What are their aspirations?
This book paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality. During the last 30 years, the Leger survey firm has collected the most intimate secrets, deepest fears and greatest hopes of Quebecers and Canadians, in order to redefine what constitutes the Quebec difference.  Using a scientific approach, this book unveils the seven character traits that make Quebecers unique – not better or worse, but different.
Born in 1961, Jean-Marc Léger is an economist and president of Leger, the largest Canadian-owned polling, research and strategic marketing firm. He founded the company with his father, Marcel Léger, in 1986, under the name Léger & Léger. Under his management, Leger made five acquisitions in Canada and the U.S. Today, Leger has more tha...
Title:Cracking the Quebec Code: The 7 keys to understanding QuebecersFormat:PaperbackDimensions:192 pages, 9 × 6 × 0.6 inPublished:September 27, 2016Publisher:Juniper PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1988002362

ISBN - 13:9781988002361

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Rated 4 out of 5 by from Who are Quebecers? 3.5/5 stars This book is not my normal read. But when I was given the opportunity to read this book I thought that it sounded very interesting. The book basically tries to answer the question "who are Quebecers?" The book uses a scientific approach to unveil the seven character traits that make Quebecers unique. As an anglophone living in the province of Quebec I was curious to read the authors' findings. This book is divided into 10 chapters: Chapter 1. The Paradoxes of Quebec. Chapter 2. Breaking the Quebec Code. Chapter 3. The Source Code. Discovering the seven identity traits. Chapter 4. Joie de Vivre. Living in the moment. Chapter 5. Easy Going. Common Sense. Chapter 6 .Non-committal. More talk than action. Chapter 7. Victim. Fear of Failure. Chapter 8. Villagers. Parochialism. Chapter 9. Creative. Head full of ideas. Chapter 10.Proud. Entrepreneurial Spirit. Each chapter has its own color, which makes it very easy to go back and forth between chapters. Most of the book is about French speaking Quebecers vs the English speaking Rest of Canada. I really enjoyed chapter 9 and learning about the creativity of Quebecers. From Cirque du Soleil to Celine Dion this chapter went into detail about the creativeness of people from Quebec. I was fascinated by television preferences of French Quebecers and the differences vs the Rest of Canada. I enjoyed reading about advertising in Quebec. Chapter 8 had the most about Anglo Quebecers (which is the category I fall into). So I found this chapter to be very interesting. I enjoyed reading about the differences between Quebec City and Montreal. At the end of each chapter there is a section called "Quebecers in their own words" It features various tables and graphs with data, showing various polls that were taken. Most of these were Francophones in Quebec vs Anglophones from the Rest of Canada. I kind of wish that Anglophones from Quebec had been included. I live near Montreal and my reality is a completely bilingual society. I wish that had been more a part of this book. There is a table of contents at the back of the book. Overall, the book was thought-provoking and was a very interesting read. There is a french version of this book also available. I received a copy of this book from Simon & Schuster Canada.
Date published: 2016-11-10