Cradle to Cradle: Remaking the Way We Make Things

April 22, 2002|
Cradle to Cradle: Remaking the Way We Make Things by William Mcdonough
see the collectionImagine It: Further Reading
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A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a "Hero for the Planet," stating th...
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Title:Cradle to Cradle: Remaking the Way We Make Things
Format:Paperback
Product dimensions:208 pages, 8.14 X 5.25 X 0.81 in
Shipping dimensions:208 pages, 8.14 X 5.25 X 0.81 in
Published:April 22, 2002
Publisher:Farrar, Straus And Giroux
Language:English
Appropriate for ages:All ages
ISBN - 13:9780865475878

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