Create Your Own Tv Series For The Internet-2nd Edition by Ross BrownCreate Your Own Tv Series For The Internet-2nd Edition by Ross Brown

Create Your Own Tv Series For The Internet-2nd Edition

byRoss Brown

Paperback | March 1, 2014

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A first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the cyber generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a polished pilot and successive episodes of his or her own original Internet TV series.
Ross Brown has written for and produced some of the most successful TV series of all time, including The Cosby Show, Who’s the Boss?, and Step By Step. He has created primetime series for ABC, CBS, and the WB. Brown teaches at Dodge College of Film and Media Arts at Chapman University, one of the nation’s top filmschools, where he crea...
Title:Create Your Own Tv Series For The Internet-2nd EditionFormat:PaperbackDimensions:264 pages, 9 × 6 × 0.68 inPublished:March 1, 2014Publisher:Michael Wiese ProductionsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1615931686

ISBN - 13:9781615931682

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Table of Contents


How to Use this Book
Why a Second Edition?
What’s this book about, who is it for?

What is a webisode?; A brief history of short episodic video on the Web; What’s out there already – amateur and
professional; Why create for the net?

The series concept; What is a series as opposed to a stand-alone short film?; Fatally flawed series concepts; Be
bold, fresh and original; So where’s the drama?; you need a killer title

Creating compelling characters; Character essentials; Characterization; your overall character landscape; Leading characters vs. supporting characters; Drawing on real life; Growing your characters

Creating the world of your series; Laying out the rules; reality vs. believability; Building on the reality you create;
What if I want to make an animated Web series?; Animated Web series – what’s out there now

The pilot – story; Creating a story that tells and sells; Premise pilot vs. “Episode #10” pilot; you’ve only got a few
minutes, so be economical; Creating memorable character introductions; Story structure: Beginning-Middle-End; Putting it on paper – writing an outline

The pilot – script; Building your script, scene by scene; Deviating from the outline; What makes good dialogue – the 4 C’s; Making your script read visually; you’ve got a first draft – time to get to work again; When is it ready to be shot?

Choosing a visual style; The marriage of style and content; Beginnings, endings and transitions

Practical concerns - equipment and budget; Equipment – from the bargain basement to the penthouse; Cameras and camera accessories; Sound – mikes, booms, recorders, etc.; Lights; Editing software – fancier stuff; Learning more about all this equipment and how to use it

The pilot – preproduction; Casting: finding talented actors when you have no budget; Locations: imagination meets reality; Permits; Developing a shooting schedule; revising the script to fit the logistics; Making a shot list; Props and wardrobe; Situations that require special preproduction

The pilot – production; Dealing with the unexpected; Be quick, but don’t hurry; Getting enough takes and coverage; you aren’t the only genius on the set; Actors aren’t puppets; Crewmembers aren’t slaves; The World is not a Set

The pilot – postproduction; The rough cut – putting it together; The rough cut – assessing what you have; refining
the cut; Postproduction sound; Adding music; Creating a main title

Building on the pilot - coming up with episode ideas; Growing your series; Growing your characters; Learning from each episode you shoot; How many complete episodes do I need before I can post my series?

Marketing your Series…And yourself!; youTube; Beyond youTube; Publicizing and marketing your series; Festivals and contests; Should you create your own website?; Selling and Marketing yourself

Business Uses of Web Series; Can you Sell and Entertain at the Same Time?; Humor Sells; Characters That Connect With Customers, Tell a real Story, Give the Customer Value for His Time; Even If you’re not a Business…

Interviews With Creators in the Web Series World; Bill Rosenthal – TV Pro Finds a new Market For His Skills;
Cary Okmin – Branded Content: Part Ad, Part Web Series, All Creative; Courtney Zito – Hollywood Girl Moves Behind the Camera; Jen Dawson – Party Girl Has Some Serious Game; Michael Ajakwe – Content Creator…and Creator of the First All Web Series Festival; Christine Lakin – The Long and Winding road

You’re ready – honest – so go do it!
Appendix 1: Screenplay format tutorial
Appendix 2: Recommended reading for more detailed discussion of each craft
Appendix 3: Syllabi and course outlines for teachers

About the Author