Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

January 10, 2023|
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak
$32.00
Hardcover
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Superfans aren't just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again. . . and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one .

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Motley Crue.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining - and keeping - customers. Brittany's game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you're launching a new business or running a hundred-year-old brand, Creating Superfans gives entire teams a shared playbook for tapping into the unmatched power of superfandom.
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. Brittany is unapologetically obsessed with helping businesses turn their customers into superfans. She has worked with some of the world...
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Title:Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Format:Hardcover
Product dimensions:296 pages, 8.13 X 7.24 X 0.94 in
Shipping dimensions:296 pages, 8.13 X 7.24 X 0.94 in
Published:January 10, 2023
Publisher:Page Two Books, Inc.
Language:English
ISBN - 13:9781774580783

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