Creative Economy: How People Make Money From Ideas

Paperback | November 13, 2013

byJohn Howkins

not yet rated|write a review
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

Pricing and Purchase Info

$5.00

Out of stock online
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativit...

Format:PaperbackDimensions:288 pages, 7.75 × 5 × 0.65 inPublished:November 13, 2013Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0141977035

ISBN - 13:9780141977034

Look for similar items by category:

Customer Reviews of Creative Economy: How People Make Money From Ideas

Reviews