Creative Marketing Communications: A Practical Guide To Planning Skills And Techniques

by Daniel Yadin

Kogan Page | January 28, 2001 | Trade Paperback

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Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:

Format: Trade Paperback

Dimensions: 343 pages, 9.17 × 5.99 × 0.84 in

Published: January 28, 2001

Publisher: Kogan Page

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0749434589

ISBN - 13: 9780749434588

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Creative Marketing Communications: A Practical Guide To Planning Skills And Techniques

Creative Marketing Communications: A Practical Guide To Planning Skills And Techniques

by Daniel Yadin

Format: Trade Paperback

Dimensions: 343 pages, 9.17 × 5.99 × 0.84 in

Published: January 28, 2001

Publisher: Kogan Page

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0749434589

ISBN - 13: 9780749434588

From the Publisher

Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including: