Creative Strategy: A Guide for Innovation

Paperback | September 9, 2014

byWilliam Duggan

not yet rated|write a review

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations.

Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"-just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. That's how innovation really happens.

Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step-the search for past examples-takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

Pricing and Purchase Info

$19.95

In stock online
Ships free on orders over $25
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that...

William Duggan is senior lecturer at Columbia Business School, where he teaches creative strategy in graduate and executive courses. He has given talks and workshops on creative strategy to thousands of executives from companies in countries around the world. His most recent book, Strategic Intuition, was named Best Strategy Book of t...

other books by William Duggan

Strategic Intuition: The Creative Spark in Human Achievement
Strategic Intuition: The Creative Spark in Human Achiev...

Paperback|Jun 4 2013

$18.91 online$18.95list price
Myth and Christian Belief
Myth and Christian Belief

Kobo ebook|Nov 25 2011

$3.62

see all books by William Duggan
Format:PaperbackDimensions:176 pages, 9 × 6 × 0.68 inPublished:September 9, 2014Publisher:Columbia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0231160534

ISBN - 13:9780231160537

Customer Reviews of Creative Strategy: A Guide for Innovation

Reviews

Extra Content

Read from the Book

Read the introduction and the chapter, "From Mind to Method" (to view in full screen, click on icon in bottom right-hand corner)

Table of Contents

Part I: Creative Strategy from the Inside1. From Mind to Method2. Precedents3. What's the Problem?4. Where Do We Look?5. Creative Combination6. Resolution7. Get Organized8. Kinds of InnovationPart II: Creative Strategy from the Outside9. Brainstorming10. Top Ten11. Creative12. StrategyPart III: ReferencesCreative Strategy at a GlanceSourcesAcknowledgmentsBibliographyIndex

Editorial Reviews

With this book, you too can learn how to be a spearhead of innovation.