Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob CaporaleCreative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That…

byBob Caporale

Hardcover | July 31, 2015

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Title:Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That…Format:HardcoverDimensions:9.1 × 6.1 × 1.3 inPublished:July 31, 2015Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071850112

ISBN - 13:9780071850117

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Table of Contents

Foreword ix
Introduction xi

PART 1: PROFICIENCIES 1
Chapter 1: ARIA 7

PART 2: PROCESS 27
Chapter 2: Preparation 31
Chapter 3: Inspiration 59
Chapter 4: Genre 83
Chapter 5: Ideation 107
Chapter 6: Arrangement 139
Chapter 7: Orchestration 167
Chapter 8: Production 189
Chapter 9: Coda 209

PART 3: TOOLS 211
Appendix A: Quick Reference Guide 213
Appendix B: The Strategic Presentation 225
Appendix C: Tidbits of Wisdom 233

Notes 235
Resources 239
Index 243