Critical Corporate Communications: A Best Practice Blueprint by Naomi Langford-WoodCritical Corporate Communications: A Best Practice Blueprint by Naomi Langford-Wood

Critical Corporate Communications: A Best Practice Blueprint

byNaomi Langford-Wood, Brian Salter

Paperback | May 16, 2003

Pricing and Purchase Info

$87.36

Earn 437 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Critical Corporate Communications :A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Author:
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Readership:
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
0470847638
Loading
Title:Critical Corporate Communications: A Best Practice BlueprintFormat:PaperbackDimensions:196 pages, 9.13 × 6.04 × 0.57 inPublished:May 16, 2003Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0470847638

ISBN - 13:9780470847633

Look for similar items by category:

Reviews

Read from the Book

%PDF-1.3 % 1 0 obj > endobj 2 0 obj > /ExtGState > >> endobj 3 0 obj > stream HW?6~Ck(e+q?"!`3*ke@Jwo[{p=A?":^{aX''1o?~]Eol ??=iIPV?Bnz"W)( -(? h&-WwaqLMFU?3%Vm;il*N*MYiaZ''i$In@R?VKTFC;Ie#E ,?7 ^VR h??d??Ltzd? ?>N m%~DN?i0oIKY8o1bzk?zGV{wOMs lD_wkU.k =#R4r VKJ=j zLdWG?[NA?Ep 3 uk39a.FK+|V8t+7H]D\$YX/9K>` eK;?*DqF5}_T0D#KUM)?h[#d)&0o+;Q> L)DG²5IZm*8UKQjP+ g GT 5?3$ 1,ZCDoTTnj,4rJy?!KYZ?%s?vjH?\tY7jP''t UpT?hMksUMøhg0BQ{no (/n\1G k?e-:Gk=EY =Sv*6?{I ? 9DE}kX p''9d?])!8q"m?9|Dth( 0wUs#4^ri~Z1fdZ2U{ >t.#k?z%?S''?fz\Q%bch^+>w???B;)''bÕ^L?u#!_-f!N>3,A0/ù M|K_` 0}"so#}[?t?z0z3U ZWSd16X3i+%g3\ 2N?J-A0Q(i %pw({W?$s  /" 7YgQn09^0qPYY~C77ZSDddQI=X_X? s''."`d?C?~x(_?QB%)AB?=y&1L8Y%ie mµKACGNU?MT©r2veXcUN=ram`m@Wk,u?_7~?Bz}^7+0d?`y=U5Zz qgSGV r"?y+t7[i9s$5F v?\H0[5t,gzR ]Xp.l _lMv[T¯dN? oJx~vybU#isyy{&q*?tNr+0''g^]WE|Q:ytIko1) G?|s>?]; Y > endobj 5 0 obj > /ExtGState > >> endobj 6 0 obj > stream HW?~C?MR%p"x{h-=??O9"gcajUW}UUUwDw":$6MDFZŠos L e&2b6SDMI!I#MPmafqLwO~?7MCodm;uRH_m" ?8~([$H3?p6De7=DGMte: 8?ntH?zFAX%3 K8q!Nm@TM^m2KSrv?cd#cug*?mS?OC?J·] F, tQc>J?Mz$rVLqrLw9?J!?M`(R:&C1RRz4O Z}[wPu?4ujU#|UHQ, #f3V.s; }K~?y?#[@k[YqQsDEz0yA{C296;IK¡> gV;hL 4B^P 2Nx2 z:gs(|(` bUTk?w\iG*L%I-,N"EHq>d Y9i*CPz,ckec?Lx0AX{ SohZn~URQv#J(0t>`nm$EhnY 7:@s& )jT%(?\?FpK +2|~BJMB&I 4?ze@uy@X522*i`8lQsWwXEbpW8)?{?1c1|7Dj ?Qj*hw^X"]Kh[??u>{(#C3yD02fb?^bgs4vq 3x1mK[{/??W n+&0+dZvS_ u?P)kÖ;_R~hW`kT52kgQ/OnD5g#Tew.57Xx?gM^AJqBX8I$71 > endobj 8 0 obj > /ExtGState > >> endobj 9 0 obj > stream HW??~royhD2T8[T*w IGa}}|)?\.4!?LW/}[*r?y -¦?{C">~n/?E*,$+OL$]Vw/xiX,zml~eu3"M?({)O*UbU_iM 2?m?HkghO4#?EF?W?W? Y6ammg7H*RB:?5 | /?;~T6?II''"PkB~QHE- (1as:aEE`d_?*fzC!;3o!5N Q[Qgy -.>''_bB8dn@zp^C1x:8c6Q?29X8J?{8A3Kd|hO iO?{0H[}%?nH,(Z??lB41nj>$c@MNq>GzRV:y>c''+G("hB"F)H0,\2p[^{?J''xo >*i''}f->ck:%-r|D;cl_: ?#KTknuTF^lF; p?Xz=?PtXo/xo^ /)YB^wQqY&`Hw?]1G?.b![2a7muVu YU?Te2"! {XM*l#Ua$''9UuJM!:JNlRI,6 ii=d2{d8p21i}S?9&?H*@1@?zY(0? 5tgvM6x\q5!ri#BS.:OSz&z :Yxz > endobj 11 0 obj > /ExtGState > >> endobj 12 0 obj > stream HWMr?~:CNdF8M@?dOK?_u59-r r?EcQ6 5eJ7?-m?w1)%EW?0J)?]wW7QeqLw?>D?^m xLkrUkpfWk98?AZ ?nHRkv2K?BS]p0 9 `O=IJ`;=!|'';6 !H??{; ">5uha~,w @JA=!F iy}r/0Op)^~bhl.$dZn5d[bAS?|X=(y41}(/ \d`?c#8 ~Cz??stfUTe^fepfP_aF9?ug SR m9]5h~rRvL \sJgwi?A*k`{$O8B 45sbG mao-à7{,?],NOw>rq spZ;TC{?+?Ehnb3ttY bZgl!E?''zq?7km ( zbik??C6u? KIDo/S8]22L RdL~Q6?Di? +P 7$+Nq?pD*\jjq\K+ z 1p:?J >wmp3u?W^L?*@( qB7MyXnUpv+D[FA2 I NS-q?"~\m2,G6O=P>q-7Re1M}5Q,^J}O  E~7E^A~[M)8-KTEJRgJ?=n6)?d? 03>E"~ \ @4/w5$c^/TE_ e!.9p))d??uc"4q-`?"Tx''dwzn`c=",3?pk\@+~UP"^EH,M(^\WaGy{;=E.,3o xE  N[I>"ZsY?×u_u ~` endstream endobj 13 0 obj > endobj 14 0 obj > /ExtGState > >> endobj 15 0 obj > stream HWK}[ RzH]NC*f!9Z \o+A~TkV???1,U+?o^B~AK?7 wNT2Oj A[?}m%7? !(M|PC?Q- &\X ?E-X,oh:Vh/E_aqhsEBL`T@ 2TFVnRup>Qqv7fwuu^wZ!?E]4H,3uynZn4jKnG9pm_$ 2$=nS{Nuj5y(Gªx A :GM+K?Zht$3b|r?fh{UK(]orq( +b4M ? }]+_d!M-(_Hv?I X_M3]#hobMQeUsGYv?ll''54s?2}h?]}) 5YD PH aLd)Xy^gvn/y ;^Bl@YmWZe>hcc0C8-#:.&L"~+,a?V^kW?{?i''GGsYYnnw|5?v  ? ?SBR%,nQ l?q;s X*R}/''GpjU[;=.X2?P@Z p *#,^S#6s@Hò ~afYOd?!S\zb}t3-E0v %? 5F6Jrt/ {5+?WS7tr{" PE;]fpsn7k?u_*c?N6n7vdy''_V:#|HoJs} q "ZI?p [n>3|0m8/q > endobj 17 0 obj > /ExtGState > >> endobj 18 0 obj > stream HWM6}S34I"=l9YgVNIIB&A+2[H?\)@n0C?}Q&u1U7uFtnF)z%g''j toY]?4C[VI''q WT{A?i |gSU(O#?Y`T;uu@Gho:GM:?GCC{$(ko6u&M5?"YbQ5Yhw-ø?+Z?v~#O6o/ Q3j!?M;S ~?7?=:{?0?t*D2?7`5,jPW~EsUp/G6[}CS>b.bE&1p3e]P O\B&JA~w;*-N?5?v7zCZc#L07jbi#U7"v1-8ji?5l?8=oXZ7F"W^A.\5t4OUkCIf+-L?s8@ji^wt#rKU Vf@TXgL?3ctJf'' 3:#1:Zjq3?lN\Yl TO>9wCUS,?L1Oc8M\IlmrqR X!??u$ S.Hr&0Td6,#IL55?#|moueD_o? Ins?FUA)[!(Rgj'']B}O/Rg?2G?Yq&.]m#y?kC ?@VS56hVCW4SVNU''P74:"]ZiX.??A]7|)c Ze$d2+-Z2G?&31z15 ~ b:Q/k%gNnf'' =?od_X2@ g?yFP&82m;uk?WN6?cN|??g¸g{;4oC.ub J>YhF^i,~/uPJZcV Y! acOXBA;M!Iw 3JxwDxC>+RB^-"-g e[s+??7I#pK?c1?2fQ ( > endobj 20 0 obj > /ExtGState > >> endobj 21 0 obj > stream HWrC-@|I9Mr"}0$,CxoHIS9T*6G3_w|?F!?l&'',9~?aCeK_!L2Q2$ wO/ÐVM[e*zc?iUab_{b#?&{?yOA3zfqL_yE~o''r8_v4?&/ASu]7?-uCqWL6?!E4GX?]?PS-HcdNL{H5~;?(hwPC5LP?k;wecbksGv8?b;(U{bz14H?S\ '')ao6 ?ZL:/8 ^u~?{5p)8ST[-Sk3o. `a34A6;tD^UwhzFmw,c[=&j > endobj 23 0 obj > /ExtGState > >> endobj 24 0 obj > stream HW??Nj$EHx R6uL ^r qE!U2B?CMsu?1D5A!//N,6&0a6qnd$1iH6?5"$ 5\At(T)7?7U+MU"oA\%>1WO }L6_ne?Y. 9UR0W;.Rheu|0(%j_ETM%M.p;u|c?#u;B2%E+6 ~8Fd]y}wj4ZuF${Hud?wjR?n?3B&TzVn5ft>w@-Mt {D+00 %;?!T''mE!W? B3 \gr]ga ?!f`1o(l p(?s6LmcMc:j_#i(pS CrW./0/W[(g*qg;%kw0 Ce?9G1e}UBFkaEYRuwu9C>x| Qm^aDc[ ! mHUvY63;z\5eƒj VGF4z-!c'' W|jaW6j)RO"57/''x}=kWfhy8,5xzDd3^94q`G2.Z''`^!Kbz??8$?g[}?oY?+u#k endstream endobj 25 0 obj > endobj 26 0 obj > /ExtGState > >> endobj 27 0 obj > stream HWM?}n$E^\Gq*Z+EB ?Ut(,??6W#?hKE''tK?W: ? ztAFp4fw ?)qN\-PWj-`loQTN?,z/? nh7? X]99 cGo=Q?~3 A,r{oI[Z n[Ih?Hjy?t''=?3rD;!c%EQ?Z$,''?tmD{ [`uP?iF?sAP/tHfYb B0V6WUe1HiGc]P?%näz/1m(Sf?y?#[?521_4>.Ht@oK P?p5u-bHHOI"0{?}R`V_!irb: b8bF3?=5?P$y`IA%Fy2 VcoE-x?*>g?N nAwH,&Q egt@>$D ?uQug m=8 3r\K$@e --Jy?\?7EV,A/@4$t?G,AgXE`KA_zo\jYG+fYX {s?) c9d(+:D?7?tH''QGU? LW3m)Xl+X8=Y]n4]%;4 7|!q`#"0W7-=oTsA=?ALS=Y?2to[a VWplV`~hJ&wa;dj*;\L2oaeo$3t anez2gog FX%yzO{I-cL>d\O;z$ L/[}o]?-#`(5 > endobj 29 0 obj > /ExtGState > >> endobj 30 0 obj > stream HW?8~?d?OOl?}H?h[iIR?NT0  :]p6 "*?Z Ah?uN iZZ 5:%`E[QaQ85? Q-? iF Vm;tu)ZuDW=2\>v?ql}c?4}"v^0?NBm0+Im?=RHE/[?JR-y+:hi76zxVfU`+Z0>G= >|Jbc??{S(Lqa?[oAvUHutD?''! 0hvJm (]5n~/DUJ lHQv;9Lb/U+MqeJ#q\RJ?+KQ?}?-;>OZ= >( V:Rqj0R?~~6??wKzdD1zY {O486c6 Do 4D#''|obp? W oG?uAm/9Oxq?(Da#  "?0 3hPpO?SP {O?nAh0or>-? > endobj 32 0 obj > endobj 33 0 obj > endobj 34 0 obj > endobj 35 0 obj > stream HlRmLSgc_/`{o.2gNQC:?)mih)ST?m02dL`q?d,?s{9)eEt\?i&>a\?"8?%M K+()b8JS|???xl0z05||+U4}{(:k]CUs!i>"|NJt)UeZQ/y\r =r*t efW)Fiv>.> IES4*TvSN:Ez&?6>~^0O"@S*_>/2!L)ZJ?ME99M#P_`a;cAw!k_0V]F-O %U2 {e0h!j#f?,T#m]C QWe`5?;y h :2O` n~rHX/zELg2Z?PA X{wb[vRo4N9] > endobj 37 0 obj > stream Hbd`ab`ddTrqu,K-*NK-/.,p 1C,9,?yZ~*9Unn_$S~?''[ahajl_PYQ`hia\Y\[_T_XR_ZZTRJr=+S3B p8=b} t0.3Y3B?e([^gg7nvvyP endstream endobj 38 0 obj > endobj 39 0 obj > stream H|yPWigG#6n}=QqUHUUPc)JTYafsgafpa8H@THBF7QFeD1e\uSZUnVmjy~~?-?]~?yBF49DesbRdd''%7 &qAp@?H`@bh_VTGq[Lbcys??)ny8A*?r$LAqR?K21?pxuzAX.QH?d~6*S,f%*("~d UcB?l6Â1,6[(VSXe`X&aXc:O#WioMY@DQk?O~0f 92P|=Q8x9at{AO''. @ ?};;dkP 5IN2y,0\f639E`j4zmzgN$B?)wZkre grERtW`T??V.+ 9F`1W;(o+7$@L?8p''Ie d(?;?nG?&/P?"j]J4>p4 hZKlU?jgA n>s ecME G"V*''QxIW^)n 3tzmKErTD&?1Iql1;M;0u2/ 6RQj8{"%[B,z{UD''8S(u,1SD(nkp/T*M&?hYVgRrbFv?T#as5/?7r!ID.)M?WBN]S?wjh( &Fj*rZV,n^?FZ%]d,/Vmm&}k?{&?hugf+?.QW7PeV 4? ~p(w\i-e2Yv|s j5U>F &-0+ ?lt^u atq6%?u O?|u_A 2;b+{Py"turg?75l 87kOx?|?|$`''l!-fwF#?M[??{u?M:?ywGu~ KgVsxx*;ws/? 2s?At{*~T6?yU5Uc:,EW Kz E-\=>yKB:?s&??i¿?Zq3!dHI Kx>oCLFpA4?_vT;]?xG=?1a.Nq::#yHA ZW_Rjm6i h0^_O-}H{Im}RzHsc_0]T?, iTWgEo*c$i )%j|nm?K?1 m@,5of-e?`Y]8 v ((>Lj;a]?T=*^CT?P`ayN_?oY::--mxs{GNkÉ:1N/K`(o/Pi&e%"@Aki}m.| P8xZ7si1UIO5Rds7+}hmW #''F~s^? Sh''0&`?hcXc4] I9LQ()gYc#Q? KX^mý7 r}nyWQcJV%n?t2.v}IrC945oX}= 7ji#u DS$2(n^1~ .?.jPH6l0G6CGhn"$JV]UGcDrH= lk-Ye@?NK$[|1À} ut[LWd&y ]AA}(AkYa\t.Tj?q01/4*ija7BA3?`.ltVf wvFfHYI yF?\?q0im +-yD?/V~0^?Q06|>|Zr%.cgXpq-o ?''ja?YE* EKd ?$L41ZtcLB^eh:(Y-*h!HC{n;t aSA?3j a^>MSZ(S{o`D1Q1)^p43QSs`(6:Rg?$ .#\(Bsu-?c~:$hRu2?v%FQZp"_?:FCC%qW+3ZS*u\rHj~Q6 1krfB "2Rn:_(Hd4- ?N]7u-^r^''Fm$U[b!#Pk$)}5DEzZ]r!@sMF>:8}{ZhJ$h>NRi]i^a]K?-;q;,G~VHKj,J w^?/I?IC*G{!O~.d]N,H:T@''Zm6l2 2c?''.qg( +G?`?=yE?3v{xWN];jZO?dwU(T)? .yr {PxjW,n ~h m''R+ &45A''mcQ7k)D;???{d~hr?q\Dg? m.]?"i 37|w4l''@Os?R(jtp?_xwoq XoQ''q};@WUg$KB]+}u ??[o/#G^>$QUJv.m=s7".?Xn(E?\PV+%?M//sN?Q?Xn|4?,h7jps8=%Sx??! z1|  >p LT_&{ g3:t}?=\ tOUbD@!&DZX`XC[fu}~2LQP6???"Z^?Q-wN>^O$ß^BEj\>Jpf#WfAl!5jIm8#mNSh%@1D= T| c7?C|?X(i%#;_?F?3}e ?^RTdb|Qx`z LN{GM&N66se|hU?&E~ 5l2[s_ 8qKQTXpW?Z\XQG PK8j ?*)J`R*\G5- Z|i|!=k vhouqp:``wB`sW/^ ??8s SzT}[y5''I-%SbL{kY#!vnf@.j b"ks?Lr_F?xX___2 ts-i  ^KZc0_?Q#g88g ^{Qjg?6;oFxK|?:* J1n\!)u9uiN|MouR!{yJ)yIBSw~T|zB>? qmNEq R3?%XI3 q{5[%a\M?AK}? 1 C?a8Do4>66M''b:6zcAH6("''}$?fBeC V~t8{9xZ;!cxD2IR=QLl KS4q8@;t?qAHtQP?\J,9.q1?Q@w-? oR > endobj 41 0 obj > stream Ht?k0w}SJ,f KcCEq${ -?: kLA*M-kD.;#|8kY0kn/H5/ixjU810,0oz endstream endobj 42 0 obj > endobj 43 0 obj > endobj 44 0 obj > endobj 45 0 obj > endobj 46 0 obj /This endobj 47 0 obj > endobj 48 0 obj > endobj 49 0 obj > endobj 50 0 obj > endobj 51 0 obj > endobj 52 0 obj > endobj 53 0 obj > endobj 54 0 obj > endobj 55 0 obj > endobj 57 0 obj > endobj 58 0 obj > endobj 59 0 obj > /ExtGState > >> endobj 60 0 obj > endobj 61 0 obj > endobj 62 0 obj > endobj 63 0 obj > endobj 64 0 obj > stream HWrFC?)}?7JZ?(~!?*~o=}$99}tOh}h;O}??$e5vB7e6 )G|D"[*K5Xx @!t^:gFlFSHB!?>??>u IC>r}?` uv XH?gKoWYNwM?Qw+`oN7?q (@?8OM{#O xbâUl%4S=J{746ZN6N[~%m5^};~JGNyJ ?vz6;O'' [>% - x~j''Wvd F?|(R2 >% (_(F@adCm e=5?HO]uNlWj#"aQ"CzdOlO~Q?Dhl83q)L *cV|Zxu hG??1! 8H]e=''IeO$a?''3b H%+ > endobj 66 0 obj > endobj 67 0 obj > stream H  !"#$%&''()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ ? endstream endobj 68 0 obj > endobj 69 0 obj > stream HTkp]YcT:wE 010? m ?,?dc%Y?i[-lBhR?BN%tL(di5$3;s?{9;''A DRu\Wj 5M:rZs F9 #|RBAnQ!O=-L*-t| %_"L-{w.J$3$|eKu?XzREMFh[k5UR?34*j? hiRTj.Q(^h.( u-u:xNW+Fuf\ 4o| G.4SAFN?;qc=n#C4?X_4vbA:?S?pBJz +7d\ahb?a?c -Lz@8 F?w:vs$4cwEBuyN{}4%6 fBX8CbPIbi'',Unt0Ve]D# o0P?>BxF _3=5UJV;`&;2>??>c1"4g{k_ G,XHLX P1?n8n VOwZCn]?y3ekn.kRmlt/ ?t9I +Eo?-->k?8o7"ib1N?WM[5A?tt$. !p U|K}?8rcB"IQH5. P#|D7mmeYo?hkwI,R?VCUHl 0 ?RVS!E/>Y_4@[Pyb1$0 rx ?SW +qKaT v1 @Ux \ckJK rdY~Bo =j?j"ApS$R_^))Kl wgjJ?M0hRQVA4.;+Yuv>vDU.st  G)?C,IA1n:[^[UT(?XA^8!kbkk1Zt(wQe9oOelhX3 s#?HsPb]ev6x9wfEiO3}4=QWwy3O 8q13 $pY]@UZ?@?{OF(y?K?Z6tlvGUVmMy e|JYu?d)p9S>> [? V[aK0X.#X>owpí6G 2KA(dF?g''R1|XC''r Pv+gRCgmn&p[_=D**v~uxD}s X !YLfMUO."8"5m }yXh3QAcCQL(NWMxU2!? ?bJK?}7_}w}D~l0mA endstream endobj 70 0 obj > stream HTkTgaP a&UYVVKz*RDDB@ !!CdIB !Dl ^?Wj[Q?k|?c{9 Eh? |&H4i]~&&??> k"xPJW;{Y3fs /%?)IQJRr$9?tI\%I-e)dEN dqvFD!UJ*iPlLed&B? ??&!? ] GV:MZ^ el?^o+= c`1edRhjp8k~CqoA_03s.( -Gq@"0Gx-#[+z?B6 5 Yl# á$61}+~yphi P*#&nBxnQ F5]]fZ1nd?nfw~?Y,JMVykgH^Fz~Z^Z!rc/e&1]l^AP%A =Z0''_uz5IDZrRlO?W9>>,kf)JXp;j_[4?W?''?A?_K;|T LH\qi\CHJFT2M/sB[~DH^+Õa-eKjL*I5yVk5}+VbXFo KZt?Qd]XNlQ?2r8?Q2P?*2;VqLt>?#&U kx[3?{J:@Fak:4ù?-ZgTs >7jOC G|rz%M#{h )2s(V^OjC )E%?Ya1ðBNTthN "! ,Mvg]Z2h7?xh ,LrQECE3u''8NR Z{/DT:)nBK.?L/+iz)!iFlD92reG6?? =yfcg/0 9"Ah 62/LElÓ8r.cz>N wT9?0?AL?hku.:m^km >yx3?bpIPzoLl/>?EdvL''aBe;Ia?+6 DVu{N?yY(H x^ ?y9>@9?K? 3?#?k?(Q) st?T_bEs}aBc5''#v??.u_6?[w +R8Hg9[.ReP/Li?}?! _Ifi D*?| ?{RHeV=][#p+EFC Vp0;yOvSh1B-2?RP1*h`CXZj_IP[\i u?,{ s []rL0>&u:td v?b5Wya(i>c7XvzCEp.-N?k 7(5zulP?#q^Y$KGOMX&&Y;?@%?]#:F ?P^??Zx8|=X^Ýuvm\cmqD*cnMR!^ p4BOEa.~5I[gkQ?=gZ. *&d4 ~fXOLww) w?pR70?S{7y;} =:''h?}zkb?-?~GP/ >"Lt(2R/7r$D`VAY]I1"%?O#ld;"]HV/?{?~ 2Fmo??~)]+??:2tqlwDe5tK@?9\ ?~uOKJmi.dfyK.45Wuh.A\JSp+[K++@KsÊQ ''k[8b=.u2HF9mF dnus~"z?q[Df)=a%fUu[TrG`?`TOG#G}/o2# BNgFxj27i)s*VlGaG 0Hyl^l{?w_yn6 h?PlJ[EQ ?Nf?{~??u;nOM_em& pL5]R''?3F>rz?7dfChCW//sWnuK p/Yw.|$~?''@G+gD K_UD_u p{YZK? e7×a?zih8gA> vh-?$.~/rnX(;Y~?/4/4c3Hwb !5NgW;!"hJ\7~X_00= iwxy5 sJ =F Ql,` =@@Q $d*rR"Bwk?] Y)?7uS/!*FK({y*`/|yc)*hD''Wes]oq-h 03''PciA+&"u!+ ~e$Ho*jmDy°0cN 7, tu!Cg?78?, tje3y%Er-M-` _DHbT?v "xZ\) ?Rp=Y_^Pd\\-*Ï8?\b"mQ1>1B~DBF?$hS|;NGb? gjudo7 Bx"McI85@.Gb?`H -(,Vz2K0Wdv^Y=:8 Y?pZgpu@ZJ1I0!VH 7go}#WF.OWwC?L#w._05pk84V n&=08--d/`!?Kk?\\c?`RC ^G:8[le>k3A''~d/?Rw?_`H?Z}20J{^{g?85WG?eD?,@#3yLx^F9SF* )rFlL]&L?;z~,_ Pw[3\wTG__@tuiT\0-m+ endstream endobj 71 0 obj > stream HdUyTfOIOy1? uEYC\@@Qdyl2( Up\2*t8@ QE(PVkKo3yzWO?_r?~ YZ`8\1Cf2Un y! WLacFb°6Ü1" [L`+ ,&*,0cY6{Z-Zl&\8adYA?;*jY:nSvn[?JUa9b2gV8 ! [>6CDZcPa$E6(RU"l!y!dl8O''`N _'']EcwKN_?$_J [Z|&tWg?6{K$(3L { ,6mKl 3o(3"-ADy:z/  ?o/''y?S?K ;N=E%z,=_?%"DxbW''> f dPGE5p#)d{{enhMif?3tj-R 44W@3oZhEh?uW|1eu azE ]7v Sa` \4}Y-?C#>t~w|1SP?\u ~cWf yho~qCA1cp?LC[SeKLJT?K:!( j XJhWb~so=>&Q $ko  jD+[&}7KLh ;(F_^QeLSy7ua$?aw *o.cM? tX !>l7 &Gz/H#8"|s";W qDBo??ZMU8UsJ{q''h Zgd ?y)9nh ?RR\#d\ cCgr4\? ,EgRLhN3mw=ww|pKABcGl#9?/T?I%!ol]n½|qT:4oR !}.W)%LYRrY)?}Q$0*;"J)?CRhCU)Xo*%P?+x@7JX>j(\$bT+6P] B''(N_Zl[%=\;|[*xy?5M#nGtDi??Z?LêM,T_(zw^?${-fMm3 r?]!t9LR#Ftu\kPL;42dH! C; Wza|A?L`#*??) ii;T??;2`d9=TwOG5 936?k r~zsFŠ.|I2?l  r) % ga5u\?J\(?xY9dcOSL83D|E A9LCdQ@l?uxQh25@Bc{?9c vAZ? ?n?VF > stream H  !"#$%&''()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~  endstream endobj 75 0 obj > endobj 76 0 obj > endobj 77 0 obj > endobj 78 0 obj > endobj xref 0 79 0000000056 65535 f 0000000016 00000 n 0000000194 00000 n 0000000318 00000 n 0000002564 00000 n 0000002742 00000 n 0000002866 00000 n 0000005087 00000 n 0000005265 00000 n 0000005389 00000 n 0000007570 00000 n 0000007751 00000 n 0000007898 00000 n 0000010096 00000 n 0000010277 00000 n 0000010424 00000 n 0000012633 00000 n 0000012814 00000 n 0000012950 00000 n 0000015116 00000 n 0000015297 00000 n 0000015433 00000 n 0000017478 00000 n 0000017659 00000 n 0000017795 00000 n 0000020190 00000 n 0000020371 00000 n 0000020507 00000 n 0000022832 00000 n 0000023013 00000 n 0000023149 00000 n 0000025240 00000 n 0000026039 00000 n 0000026246 00000 n 0000027120 00000 n 0000027423 00000 n 0000028634 00000 n 0000028867 00000 n 0000029243 00000 n 0000029774 00000 n 0000039128 00000 n 0000039204 00000 n 0000039516 00000 n 0000039660 00000 n 0000039734 00000 n 0000039816 00000 n 0000039880 00000 n 0000039903 00000 n 0000039955 00000 n 0000039995 00000 n 0000040072 00000 n 0000040127 00000 n 0000040176 00000 n 0000040223 00000 n 0000040300 00000 n 0000040367 00000 n 0000000073 00001 f 0000040610 00000 n 0000040717 00000 n 0000040898 00000 n 0000041023 00000 n 0000041519 00000 n 0000042377 00000 n 0000042713 00000 n 0000043580 00000 n 0000045453 00000 n 0000046238 00000 n 0000046586 00000 n 0000047268 00000 n 0000047382 00000 n 0000051696 00000 n 0000060386 00000 n 0000063204 00000 n 0000000074 00001 f 0000000000 00001 f 0000063628 00000 n 0000063669 00000 n 0000063705 00000 n 0000063730 00000 n trailer ] >> startxref 63781 %%EOF

Table of Contents

Series Foreword by Digby Jones.

About the Authors.

Acknowledgements.

Introduction.

One: What's It All About?-Communications and Language.

Mind your language.

Two: The Board.

The chairman who chose what not to communicate.

Three: Internal Communications.

Human remains.

A typical employee survey.

Strategising your communications.

Don't shoot the messenger.

Shhh! Keep it quiet.

Causes of ineffective communications.

The cultural divide.

How good a communicator are you?

Four: SWOT Analysis.

Strengths.

Weaknesses.

Opportunities.

Threats.

Five: External Audiences.

Customers and clients.

Suppliers.

Owners and shareholders.

Corporate affairs.

Community relations.

The media.

Six: Crisis Communications.

How Camelot's numbers finally came up.

Coping with a crisis - or a scandal.

Seven: Means of Communication.

Ways and means.

Events.

Telecommunications.

Print.

Eight: Electronic Communication.

E-mail.

Bulletin boards.

Intranets and extranets.

Nine: Communication Audits.

Extracts from communication audits 156.

Ten Sounding Off.

Index.

Editorial Reviews

.."advice for directors under fire..." (Kent Director, 1 July 2002) 

"… this book, produced in collaboration with the CBI, is a useful beginner’ s guide with some sensible advice… " (Management Today, January 2003)

"… this book is a best practice blueprint, loaded with practical advice and case studies, mostly British… " (Business Plus, February 2003)