Critical Readings: Sport, Culture and the Media: Sport, Culture and the Media by David Charles RoweCritical Readings: Sport, Culture and the Media: Sport, Culture and the Media by David Charles Rowe

Critical Readings: Sport, Culture and the Media: Sport, Culture and the Media

byDavid Charles Rowe

Paperback | December 16, 2003

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Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic.

The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as:
  • Sport as entertainment: the role of mass communications
  • The manufacture of sports news for the daily press
  • The televised sports manhood formula
  • Women, sport and globalization
  • Sport on the information superhighway
  • Advertising sportswear to black audiences
  • Mega-events and media culture: sport and the Olympics
Written to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.

Essays by:
John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Spà, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley
David Rowe is a graduate of the Universities of Nottingham, York and Essex. He is Director of the Cultural Industries and Practices Research Centre (CIPS) at the University of Newcastle, Australia. His books include: Popular Cultures: Rock Music, Sport and the Politics of Pleasure (1995). Globalization and Sport: Pl...
Title:Critical Readings: Sport, Culture and the Media: Sport, Culture and the MediaFormat:PaperbackDimensions:384 pages, 8.98 × 6.02 × 0.94 inPublished:December 16, 2003Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:033521150X

ISBN - 13:9780335211500

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Table of Contents





1.Introduction: Mapping the Media Sports Cultural Complex



2.Sport as Entertainment: The role of Mass Communications
John Goldlust

3.The TV and Sports Industries
Joan Chandler

4. The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials'
Lawrence A. Wenner

5. Sports Media sans Frontieres
Toby Miller, Geoffrey Lawrence, Jim McKay and David Rowe

6. Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy
David L. Andrews7. Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press
Mark D. Lowes8. Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production
Michael Silk, Trevor Slack and John Amis

9. Mega-Events and Media Culture: Sport and the Olympics
Maurice Roche

Further reading



10. Local Visions of the Global: Some Perspectives from Around the World
Miquel de Morgas Spa, Nancy K. Rivenburgh and James F. Larson

11. Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism'
Ketra L. Armstrong

12. The Televised Sports Manhood Formula
Michael A. Messner, Michele Dunbar and Darnell Hunt

13. The Basic Content: Ideally Beautiful and Sexy Women for Men
Laurel A. Davis

14. I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America
Kyle W. Kusz15. Women, Sport and Globalization: Competing Discourses of Sexuality and Nation
Deborah Stevenson

16. Representations of football in baseball literature: The lyric fenway, the prosody of the dodgers, and are you ready for some football?
David McGimpsey

17. Sport as Constructed Audience: A Case Study of ESPN's The Extreme Games
Robert E. Rinehart

18. Convergence: Sport on the Information Superhighway
Brian Stoddart

19. Internet Coverage of University Softball and Baseball Websites: The Inequity Continues
Michael Sagas, George B. Cunningham, Brian J. Wigley and Frank B. Ashley

Further reading