Cross-Channel Cooperation: The Bundling of Online and Offline Business Models by Tobias KollmannCross-Channel Cooperation: The Bundling of Online and Offline Business Models by Tobias Kollmann

Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

byTobias Kollmann, Matthias Häsel

Paperback | February 24, 2006

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Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen. Matthias Häsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.
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Title:Cross-Channel Cooperation: The Bundling of Online and Offline Business ModelsFormat:PaperbackDimensions:151 pagesPublished:February 24, 2006Publisher:Deutscher UniversitätsverlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3835002384

ISBN - 13:9783835002388

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Table of Contents

Motivations for Cross-Channel CooperationClassification of Cross-Channel Cooperation Cross-Channel Cooperation InstrumentsCross-Channel Cooperation EngineeringTransfer to Practice: The Case of LetsWorkIt