Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A MooreCrossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A Moore

Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

byGeoffrey A Moore

Paperback | August 2, 2002

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential...
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Title:Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream CustomersFormat:PaperbackPublished:August 2, 2002Publisher:HARPERCOLLINS PUBLISHERSLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060517123

ISBN - 13:9780060517120

Reviews

Editorial Reviews

"Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs." (Robert K. Weller S.V.P., North American Business Group)