Crossmedia Innovations: Texts, Markets, Institutions

EditorIndrek Ibrus, Carlos A. Scolari

Paperback | November 29, 2012

Crossmedia Innovations: Texts, Markets, Institutions by Indrek Ibrus
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Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies. The common interest lies in the dynamics that lead to experiments with crossmedia and in how our cultures are innovated through such practices.
Indrek Ibrus is a Research Fellow at the Estonian Institute of Humanities of Tallinn University. He researches and teaches media innovation and crossmedia production. Carlos A. Scolari is Associate Professor at Universitat Pompeu Fabra at Barcelona (Spain). He researches and teaches the evolution of digital interfaces, interactive comm...
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Title:Crossmedia Innovations: Texts, Markets, InstitutionsFormat:PaperbackProduct dimensions:8.27 X 5.83 X 0.68 inShipping dimensions:8.27 X 5.83 X 0.68 inPublished:November 29, 2012Publisher:Peter Lang GmbH, Internationaler Verlag der WissenschaftenLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3631622287

ISBN - 13:9783631622285

Appropriate for ages: All ages

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