Crowdsourcing Markets: Birds of a Feather Buy Together by Barry Libert

Crowdsourcing Markets: Birds of a Feather Buy Together

byBarry Libert, Jon Spector

Kobo ebook | February 15, 2010

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This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.


Content and beyond: enabling your customers to create your products for you!


Our focus here is on the role of communities in manufacturing companies’ products or content. The advantages over traditional business models are huge. At iStock, for instance, contributors create the product, deliver it in market-ready format, and even list it in the appropriate category. With little inventory expense or traditional overhead, iStock can price its product far below conventional competitors.

Title:Crowdsourcing Markets: Birds of a Feather Buy TogetherFormat:Kobo ebookPublished:February 15, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0137083122

ISBN - 13:9780137083121

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