Crystallizing Public Opinion by Edward Bernays

Crystallizing Public Opinion

byEdward BernaysIntroduction byStuart Ewen

Paperback | August 26, 2011

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A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classicCrystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of public relations counsel,"Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."The first ever book ever written about the public relations industry, this all-new edition ofCrystallizing Public Opinion features an introduction by Stuart Ewen, author ofPR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, andCaptains of Consciousness: Advertising and the Social Roots of the Consumer Culture. "

Details & Specs

Title:Crystallizing Public OpinionFormat:PaperbackDimensions:216 pages, 7.5 × 5 × 0.56 inPublished:August 26, 2011Publisher:Ig PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:193543926X

ISBN - 13:9781935439264

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