Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It.

Hardcover | May 21, 2013

byMitch Joel

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The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory.

So, what are you going to do about it?

Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.

Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.

In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."

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From the Publisher

The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory.So, what are you going to do about it?Mitch Joel, one of the world's leading experts in new media, warns that the time has come to ...

Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications company.

other books by Mitch Joel

Six Pixels Of Separation: Everyone Is Connected. Connect Your Business To Everyone.
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Paperback|Oct 12 2010

$18.14 online$18.99list price
Format:HardcoverDimensions:288 pages, 9.38 × 6.25 × 1.12 inPublished:May 21, 2013Publisher:Grand Central PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1455523305

ISBN - 13:9781455523306

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Reviews

Rated 5 out of 5 by from Reboot your life! Ctrl Alt Delete made me wonder if I would still be employable in 5 years. It confirmed my feeling that I was in a stagnant position. I have since quit my job and co-founded a business with my friend. No regrets. Great read if you feel you want to reboot your life.
Date published: 2013-08-19
Rated out of 5 by from As I began to read 'Ctrl Alt Delete' I didn't realise how significant the title really was - I'm a Mac guy after-all. Obviously after seeing Mitch Joel speak during a recent marketing presentation, I expected some paradigm challenging concepts, insightful observations, and a relaxed thoughtful delivery. During both the first few pages and on completion of the book, I was struck with a sense of urgency - reminding me of how I felt when I first saw "An Inconvenient Truth" in 2006. To me, Mitch's basic pitch was "Marketing via direct relationships (social media) is already happening now people - and it's not going away!". Ctrl Alt Delete is an easy to read Marketing "How to" book, embracing modern digital marketing and a personal motivator, reminding readers that they must continue to be entrepreneurs of their own careers. Some great take aways that stuck in my mind included; keeping a "digital first" mindset, that my "squiggly" career path was not a negative thing, and to embrace a new way of thinking/functioning in your work space. A compelling read that must affect the way you think and function in your current (or future) work space. It's not too late!
Date published: 2013-04-15
Rated out of 5 by from Mitch Joel is the author, obviously.
Date published: 2013-04-15
Rated out of 5 by from As I began to read 'Ctrl Alt Delete' I didn't realise how significant the title really was. Obviously after seeing Mitch Kelly speak during a recent marketing presentation, I expected some paradigm challenging concepts, insightful observations, and a relaxed thoughtful delivery. During both the first few pages and on on completion of the book, I was struck with a sense of urgency - reminding me of how I felt when I first saw "An Inconvenient Truth" in 2006. To me, Mitch's basic pitch was "Marketing via direct relationships (social media) is already happening now people - and it's not going away!". Ctrl Alt Delete is an easy to read Marketing "How to" book, embracing modern digital marketing and a personal motivator, reminding readers that they must continue to be entrepreneurs of their own careers. Some great take aways that stuck in my mind included; keeping a "digital first" mindset, that my squiggly career path was not a negative thing, and to embrace a new way of thinking/functioning in your work space. A compelling read that must effect the way you think and function in your current (or future) work space.
Date published: 2013-04-05

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Editorial Reviews

"In a world filled with broken promises, Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight."

Seth Godin
Bestselling author
The Icarus Deception